Created CData’s first corporate marketing style guide and co-authored the brand voice framework; developed GPTs and reusable templates to scale consistent messaging across content types.
Designed and executed content strategies for product marketing, events, and initiatives, aligning messaging with business goals, product positioning, and customer needs across web, blog, and digital assets.
Translated complex technical concepts into approachable, human-centered content; collaborated with cross-functional teams to support go-to-market efforts, drive platform consistency, and develop briefs optimized for SEO, accessibility, and AEO.
Created and edited content across Red Hat’s web ecosystem (product pages, blogs, digital assets, and customer stories) to support product launches and brand visibility.
Developed strategies to improve traffic, discoverability, and engagement; used analytics and surveys to inform content placement and user experience.
Co-led inclusive language and accessibility initiatives, partnering with stakeholders and SMEs to ensure content aligned with Red Hat’s voice and open-source values.
Developed content for secure and public web pages, aligning corporate voice, accessibility standards, and regulatory requirements.
Collaborated across multiple teams to shape messaging for error states, alerts, in-session emails, SMS, and push notifications.
Content Strategist, Writer, and Editor | Genworth Mortgage (now Enact)
Aug 2017 – Aug 2018
Created clear, concise content for web pages and UI text, including tooltips, error messages, emails, and in-app guides, for a large modernization project.
Aligned content with business rules, usability standards, and sprint goals in collaboration with UX, development, and product teams.
Created and edited web content to support product launches, merchandising campaigns, and event-based initiatives for global audiences.
Managed global web campaigns and microsites for major product launches and events; ensured content accuracy and compliance across global teams and vendors.
Contributed to an inter-agency web restructuring and redesign initiative, writing and revising hundreds of pages for NCDOT.gov; collaborated with cross-functional teams to ensure accurate, accessible public content.
Helped develop continuity plans to support remote publishing of critical updates during storms and other emergencies.
Developed, researched, and managed content for clients across industries, including healthcare, law, technology, and travel; adapted voice and tone to meet diverse client goals.
Certificate in Web Development and Software Testing – Bellevue Community College
Journalism Workshop – Western Washington University
Coursework in Military Science and Psychology – University of Arizona
Courses in Generative AI for Content Strategy – LinkedIn Learning (Ongoing)
Courses in Writing and Inclusive Language – LinkedIn Learning (Ongoing)