Danielle K Bingham

PROFESSIONAL SUMMARY

Content strategist, writer, and editor with experience across B2B, B2C, and B2B2C environments. Skilled in building human-centered content that makes complex topics clear, accessible, and inclusive. Collaborates across disciplines, refining voice and tone, and scaling consistent messaging across digital channels. Uses generative AI tools to ideate, develop templates, and improve content workflows.

CORE COMPETENCIES

Content and Editorial Strategy | Accessibility | Inclusive Language | Brand Voice | Content Governance | AI-Assisted Workflows

PROFESSIONAL EXPERIENCE

Freelance/Independent Writer and Editor
Project-based 2010 – Present

  • Developed, researched, and managed content for clients across industries, including healthcare, law, technology, and travel; adapted voice and tone to meet diverse client goals.

Senior Content Strategist | CData Software
June 2023 – Sep 2025

  • Created CData’s first corporate marketing style guide and co-authored the brand voice framework

  • Developed GPTs and reusable templates to scale consistent messaging across content types

  • Designed and executed content strategies for product marketing, events, and key initiatives, aligning messaging with business goals and customer needs across web, blog, and digital assets

  • Translated complex technical concepts into approachable, human-centered content; collaborated across teams to support go-to-market efforts, drive platform consistency, and produce content briefs optimized for SEO, accessibility, and AEO

Content Strategist, Writer, and Editor | Red Hat, Inc.
Oct 2018 – April 2023

  • Created and edited content across Red Hat’s web ecosystem (product pages, blogs, and case studies) to support launches and brand visibility

  • Developed strategies to improve traffic, discoverability, and engagement using analytics and surveys to inform content placement and UX decisions

  • Co-led inclusive language and accessibility initiatives, partnering with stakeholders and SMEs to ensure content aligned with Red Hat’s voice and open-source values

Content Strategist, Writer, and Editor | Wells Fargo
Aug 2017 – Aug 2018

  • Developed content for authenticated and public web pages, aligning corporate voice, accessibility standards, and regulatory requirements

  • Collaborated across multiple teams to shape messaging for error states, alerts, in-session emails, SMS, and push notifications

Content Strategist, Writer, and Editor | Genworth Mortgage (now Enact)
Aug 2017 – Aug 2018

  • Created clear, concise content for web pages and UI text, including tooltips, error messages, emails, and in-app guides, for a large modernization project.

  • Aligned content with business rules, usability standards, and sprint goals in collaboration with UX, development, and product teams.

Content Strategist, Writer, and Web Project Manager | Lenovo NA
Mar 2015 – Oct 2016

  • Created and edited web content to support product launches, merchandising campaigns, and event-based initiatives for global audiences.

  • Managed global web campaigns and microsites for major product launches and events; ensured content accuracy and compliance across global teams and vendors.

Content Coordinator, Writer, and Editor | North Carolina DOT
Feb 2012 – Oct 2015

  • Contributed to an inter-agency web restructuring and redesign initiative, writing and revising hundreds of pages for NCDOT.gov

  • Collaborated with cross-functional teams to ensure accurate, accessible public content.

  • Helped develop continuity plans to support remote publishing of critical updates during storms and other emergencies

EDUCATION AND CERTIFICATIONS

  • Certificate in Web Development and Software Testing – Bellevue Community College

  • Journalism Workshop – Western Washington University

  • Coursework in Military Science and Psychology – University of Arizona

  • Courses in Generative AI for Content Strategy – LinkedIn Learning (Ongoing)

  • Courses in Writing and Inclusive Language – LinkedIn Learning (Ongoing)